Practising product managers
You own a product area and need practical AI fluency without drowning in tooling hype.
For product managers across the UK, Middle East, Europe and US
Become the product leader who can steer strategy in an AI-shaped world.
Product Unfold helps practising PMs and emerging product leaders build AI fluency, sharper product strategy and the leadership craft to put both to work — through online courses, coaching and team enablement.
Live courses with O'Reilly Media · Author of Lean Experimentation in Action (2017)
What should I prioritise for Q1?
Thinking
Protect retention first: the churn spike is concentrated in mid-market accounts that never finished onboarding. Run a two-week discovery sprint on those handoffs, then ship one AI-assisted playbook for CSMs. Only then expand generative features — strategy before capability theatre.
Churn cohort · 90 daysOnboarding handoff notesAI roadmap draft
Ask about strategy or AI enablement
Credibility and platforms
- O'Reilly Media
- LearnWorlds
- Thoughtworks
- [Client logo placeholder]
- [Client logo placeholder]
Who it is for
Built for product people who ship, not spectators.
Emerging product leaders
You are stepping into Head / Group PM territory and need strategy, influence and clear operating rhythm.
Product organisations
You want team enablement that lands in real workflows across the UK, Middle East, Europe and US.
The method
Stop putting off the product work that matters most.
A tangible three-stage method — inspired by process-led coaching sites — so you always know what comes next.
- 01
Discover
Clarify the real product problem, the customer evidence you already have, and where AI actually changes the work.
- 02
Strategise
Shape choices, bets and narratives leaders can back — strategy that survives scrutiny, not slideware.
- 03
Practise with AI
Install repeatable PM workflows with AI in the loop: discovery, prioritisation, storytelling and coaching conversations.
Offers
Choose your path: learn, coach, or enable the team.
Self-select by stage — explore a free resource, join a live course, or book 1:1 coaching. Dual paths for courses and coaching keep the next step obvious.
Live courses. Hands-on cohorts for AI fluency and agentic product management, including live O'Reilly sessions — hosted on LearnWorlds.
Agentic discovery for PMs
Next cohort1:1 coaching. Private coaching for product managers and emerging leaders who need sharper strategy under AI pressure.
1:1 product coaching
AI enablement for teams.
Up to[N]workflows per engagement — placeholder until you set capacity
A tangible method. Discover → Strategise → Practise with AI. Clear stages, not vague advice.
Start free. [Lead magnet title placeholder] — join the list and get the first resource.
Online courses
- AI Fluency for PMs — [price / dates placeholder]
- Agentic product management with Claude — live O'Reilly workflows — [price / dates placeholder]
- Hosted on LearnWorlds (ProductUnfold platform)
1:1 coaching
- Discovery call to fit goals and cadence
- Strategy, AI enablement and leadership craft
- Pricing: [coaching price placeholder — shared on the call]
AI enablement for teams
- Workshops and playbooks for product organisations
- UK, Middle East, Europe and US time zones
- [Team package placeholder]
[Portrait of Maryam Aidini]Warm, professional photo — hero-quality, Amy Porterfield style
About Maryam
Product coaching and courses from someone who has lived the craft.
Maryam Aidini is a London-based product leader with more than twelve years in product. She creates live courses with O'Reilly Media on agentic product management and AI fluency for PMs, coaches product managers and leaders, and wrote Lean Experimentation in Action (2017).
Product Unfold is her platform for coaching, online courses and AI enablement — focused on product managers in companies across the UK, Middle East, Europe and the US. She works in English, and can support Persian-speaking clients on request.
- 12+ years in product
- O'Reilly live course creator
- Author · Lean Experimentation in Action
- Previously Thoughtworks · [Bloomberg mention optional in logos only]
Proof
Results people can recognise.
Real testimonials will go here. Until you supply them, these cards stay clearly marked as placeholders — nothing invented.
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Free resource
[Lead magnet title placeholder]
A practical AI-for-PMs checklist, Loom series or short guide — you choose the asset. Join the Product Unfold list and get it first.
FAQ
Clear answers before you book.
Who is Product Unfold for?
Product managers and emerging product leaders in companies across the UK, Middle East, Europe and the US who want AI fluency paired with real product strategy — not tool demos for their own sake.
Do you offer courses or coaching?
Both. Live and online courses (including O'Reilly sessions) sit alongside 1:1 coaching and team AI enablement. Pick the path that matches your stage.
Where are courses hosted?
On the ProductUnfold LearnWorlds platform, with selected live programmes delivered with O'Reilly Media.
What languages do you work in?
English by default. Persian-speaking clients can be supported on request.
How do discovery calls work?
Book a call via the primary CTA. We clarify goals, fit and cadence before any coaching engagement. [Scheduling link placeholder]
Ready to unfold clearer product strategy with AI in the loop?
Book a discovery call, or join the list for the next course cohort. One primary next step — no maze of options.
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